NVIDIA is reportedly giving finishing touches to its first serious GeForce-branded GPU based on a next-generation NVIDIA architecture (nobody knows which), for a late-July product announcement. This involves a limited reference-design “Founders Edition” product launch in July, followed by custom-design graphics card launches in August and September. This chip could be the second-largest client-segment implementation of said architecture succeeding the GP104, which powers the GTX 1080 and GTX 1070.
It’s growing increasingly clear that the first product could be codenamed “Turing” after all, and that “Turing” may not be the codename of an architecture or a silicon, but rather an SKU (likely either named GTX 1180 or GTX 2080). As with all previous NVIDIA product-stack roll-outs since the GTX 680, NVIDIA will position the GTX 1080-successor as a high-end product initially, as it will be faster than the GTX 1080 Ti, but the product will later play second-fiddle to a GTX 1080 Ti-successor based on a bigger chip.